2018 marks the highest number of 1st quarter sales in the last 10 years, and the players in the auto industry expect it to be the 5th consecutive year of growth since the economic crisis in 2009. (source: wall-street.ro)
After the first 3 months of this year we record a trending growth with almost 36.000 new cars sold, 20% more than the previous year.
The numbers below reveal the fact that the auto fleet in Romania continues to grow, both the new vehicle fleet, through programs such as “Rabla” and “First Car”, as well as the second hand car fleet.
For the auto services this is good news, indicating a yearly growth of the market.
Therefore, all the elements and statistics presented above point out the fact that opening an auto service is good business, as well as a reliable business for the future.
However, there are services that are inactive, and out of 10.680 RAR authorized services, only 9.450 are active (according to the data recorded in 2014 by ASAR – The Auto Specialists Association in Romania).
Why are some services active and some inactive?
One way your business may visibly grow is through affiliation to a national independent service network. One of these networks is NEXUS AUTO Romania (www.nexusauto.ro), part of the group Nexus Auto International. Nexus Auto is a global service concept which includes complete services, from technical training programs, custom image, to online support and promotion and sales programs that serve the business objectives of an auto service in a fast and efficient manner. A community such as Nexus will transfer its know-how to the management strategies of your business and to your integrated marketing strategies, such as specialty technical support.
How to promote your service?
First of all you must make sure your services have high standards and each client that steps into your service walks out satisfied.
It is recommended that you implement a feedback system both for your customers as well as for your employees, such that subsequent to the feedback, you can become aware of your strengths and weaknesses. Using some well-formulated questions, you will ease your work in developing a marketing strategy and you will know what to promote and what you should improve.
It is also important that your business is visible on the social media channels. Create a community that wants to follow you and always be there when they need you. Your business will grow exponentially, as never before did the word spread as fast as in the age of high-speed internet.
One last advice is to create a reputation which is built on trust and professionalism. If your client is satisfied, his family, friends and acquaintances are bound to find out about you. Try to see beyond the present, and if things are done in a professional manner, and you take care of your client, you can be sure you won’t gain just one client, but all its acquaintances.
Find out more
To find out more on how to increase the profit of your service, we invite you to follow us on Materom’s platform as well as on facebook www.facebook.com/nexusautoromania . Soon we will announce the schedule of the Nexus courses for management, human resources and marketing, which will take place this autumn.
Your service can become more influential with NEXUS AUTO Romania!
